Coupons, Shipping and More Tips To Launch Your First eCommerce Site.

godaddy coupon codes - ecommerce

Getting Off the Ground: How to Launch Your First E-Commerce Site

You’ve got a product line you want to sell and a business plan that can’t lose.

Great! Now, how do you turn that into a functioning and successful online shop?

The following are the key steps to get from plans on paper to real profits in your pocket.

1) Control Costs with Coupon Codes.

From finding customers with paid ads, to using credit card gateways, the costs for your ecommerce store are going to add up fast. Go through our list and find coupon codes for each. Try for coupons for your domain name, as well as hosting costs if your ecommerce software doesn’t supply hosting along with their software (i.e. Shopify). If you need hosting, you can also try here:

2) Settle on a Supplier

Unless you have a very niche product line, there will be a number of supplier options. Compare prices, ask for samples, check their business history and references, and work out the added costs and delays of customs if your supplier is overseas.

3) Ready Your Shipping Plan

Failure to anticipate the full costs and complications of shipping is a common rookie mistake.

If you’re packing and shipping in-house, you’ll need a breakdown of the full costs of materials, labor and carrier rates. A fulfillment service might be more economical than the DIY approach.


4) Pick Your E-Commerce Software

There are two basic approaches to choose from: a core stand-alone website that you add individual elements to (like an online shopping cart), or an all-in-one e-commerce platform like Shopify or BigCommerce. The features you need will determine which is best for you.

5) Activate Your Marketing Plan

You want to start generating awareness before you launch. Do that with social media, direct email and mailer marketing. Also consider indirect marketing methods like a blog, which help establish authority and boost your ranking in search engines.

All that’s left is to stock your starting inventory, test out any initial promotional offers for bugs and unintended consequences, and you’re ready to rack up sales!

Thanks to for providing free coupons to our readers this month!

Hosting for Drupal and Ubercart

godaddy web hosting coupons

One thing that I find a lot of books don’t cover (so I figured I might as well), is what type of hosting to use with your Drupal and Ubercart Install. My personal recommendation is to use GoDaddy, and you can find some great coupons for GoDaddy hosting services here and save yourself a bunch of money. But let’s look at what you need at the bare bones level.

Linux Hosting

Both Drupal and Ubercart are open source software written in PHP, so you need to find hosting that can handle that. Most web hosts offer you either Linux (possibly being called LAMP: Linux, Apache, MySQL, and PHP) or Windows hosting and while you can run PHP on a windows server I really wouldn’t recommend it. PHP was written to be used on Linux and in my opinion it definitely handles better on a Linux server, but I’m also just not as familiar with the setup of Windows servers and how to configure them. You might be in the opposite situation.

Shared, VPS, or Dedicated?

Unless you are running an online retail store for a major brand (in which case you should not be Googling ‘beginner guides for Drupal & Ubercart’, go hire some professionals!) it’s unlikely that you will need the power and customization of a dedicated server. Nor the expense, they usually start at around $250/month. A shared hosting plan is definitely your most economical option, but it can be rife with security issues as you are more vulnerable to XSS attacks. HOWEVER, if you are a very small business or hobbyist and really don’t have the budget to go up to something like a VPS, this is a good option but PLEASE keep on top of updating all software and installed modules to their latest versions, as updates are often to fix vulnerabilities in the software. There is nothing worse than waking up one day to find that your homepage has been replaced with some stupid graphic and a message along the lines of “~*~*~*~HAXXORED BY L33TN00BPWN3R~*~*~*~”.

VPS is a good middle ground if you are running a business and expect a fair amount of traffic. VPS are also highly flexible, so if you have a product that suddenly goes viral after being featured on Oprah your server will be able to handle the spike in incoming traffic. If you were on a shared plan you’d probably get throttled pretty quickly and then your site wouldn’t load up at all. They do cost a bit more than the shared hosting, but I consider it a good business investment and if you use the coupon link at the beginning of the article you can save yourself a pretty significant amount of money.